Genre

From the reflection of the song we got a feel for the genre of our music video. As its a very upbeat and happy song, the genre that best fits is pop. Like other pop songs we have researched into they are all portrayed in similar ways. Theres always a very glamorous artist living a glamorous life usually located in a variety on places with different shots to reflect their busy lives. Norwegian singer Tone Damli's music also has elements of electronica including a wide range of contemporary electronic music designed for alot of uses, such as listening, some forms of dancing, and background music. It works effectively with the music video were trying to create that includes dance routines from inspirational artists such as Pixie Lott and Cheryl Cole. With the music and dancing combied we aim to create the illusion that the audience is locked into the music and the video will flow smoothly to create a realistic atmosphere. We really need to consider the genre when we're filming to make sure that we our music video can match the mood and tone of the song, from the research we did we can now expand our ideas and produce a well conducted music video.